Louis Vuitton was founded by none other than its namesake, Louis Vuitton, a French fashion designer and businessman in the nineteenth century. The company is 165 years old as of 2019.

Today, LV is one of the most profitable brands in the world thanks to their business model, generating profit margins of over 30%.

Louis Vuitton sells much more than bags and designer clothing. The brand sells luxury, lifestyle, and status, and focuses on bags and other items for luxury travel. Wearing Louis Vuitton signifies a certain level of wealth, with the lowest cost women’s handbag priced at over $1,500. The company also situates itself within high art and culture. Various gallery and museums have curated exhibitions in connection with Louis Vuitton, showcasing the company’s appreciation for arts and culture, particularly expensive works by well known artists.

https://us.louisvuitton.com/eng-us/the-foundation/the-fondation-louis-vuitton#the-exhibition

The company has become more experimental with film and video techniques, artistic styles, and embracing different trends, yet the iconic monogram is always present in promotional materials to maintain a consistent identity.

sources: https://www.forbes.com/companies/louis-vuitton/#78ac363e6dbe, https://us.louisvuitton.com/eng-us/women/handbags/mini-bags/_/N-1b7zg5, https://us.louisvuitton.com/eng-us/homepage

For project 2, my current plan is to highlight the life of my (still living) cat through film and animation. I have always thought she was strong and smart and I might want to explore her life through stylized work that establishes her as a strong female character, in action or fantasy, or even through a lens of fame and high status, like a musician or celebrity.

Q “The careful working out of a self-consistent future history with its technologies and their implications is a sufficiently challenging task that many writers find it convenient to return to the sam background again and again…”

C Writers today are able to begin works of fantasy and science fiction without much conceptual framing and background to their story, because audiences are accustomed to unfamiliar territories in stories.

Q How common is “sharecropping?” Might some of the stories we know and love today actually be sharecropped?

Local Logo: This logo from a local cheese shop (highlands area) communicates the shop’s story of creating quality, crafted foods with quality ingredients. Small decorative flourishes indicate attention to detail, and the logo itself has the essence of a traditional handcrafted product with some earlier styles of product packaging.

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Local Advertisement: MountainFilm is an annual film festival held in Telluride, CO. They have recently expanded the festival as a tour, in which organizations, schools, and theaters around the world can host MountainFilm screenings. This promotional video includes footage from various films from the organization. MountainFilm’s goal is to capture the human spirit in film and inspire others with powerful stories of people overcoming challenges, obstacles, and living daring lifestyles.

Q “Logically, we are long past the point where the protagonist of all these adventures can be the same individual, but the audience understands and accepts it.”

C Unfolding stories, or ongoing narratives, typically follow a set of rules for continuity that uphold the original values of a story and satisfy audiences by honoring classic and signature elements of a story. In the case of Doctor Who, there is not one single creator or writer who has control over these elements, so the continuity may come from a devoted audience and their expectations.

Q Why do dedicated audiences seek further adaptations and unfolding texts of stand alone narratives?

Louis Vuitton, Dior, Sprite, Caterpillar, KFC

Animated Retelling of Back to the Future (1985)

My animated retelling of Back to the Future is in its final stages at this point. I have added an audio track and will make minor adjustments for timing purposes. I created more graphics over the weekend and incorporated them into my animation to create more of a complete retelling of the story, so that anyone who doesn’t already know the story can understand my video.

Q “But everything that is mentioned plays a necessary role in the plot. The chief characteristic of the folktale is economy of expression; the most extraordinary adventures are recounted in terms of their bare essentials.”

C This reading from Six Memos highlights the ability in storytelling to be as brief as possible in order to recount an impactful story that does not get distracted or watered down by unnecessary details. One memorable moment from the reading was when Calvino used the example of a person attempting to tell a joke, but failing miserably with a long-winded and overcomplicated story with incorrect or misremembered details. This feels like a prime example of when quickness and brevity are key.

Q When can quickness be abandoned? I can think of a few examples of successful and popular narratives whose film versions are quite long (Hateful Eight, Gone With the Wind, The Godfather Part II.) It seems that abandoning quickness may be a technique that, when executed well, makes for slow paced, non traditional storytelling that can be impactful on an audience.