Louis Vuitton was founded by none other than its namesake, Louis Vuitton, a French fashion designer and businessman in the nineteenth century. The company is 165 years old as of 2019.
Today, LV is one of the most profitable brands in the world thanks to their business model, generating profit margins of over 30%.
Louis Vuitton sells much more than bags and designer clothing. The brand sells luxury, lifestyle, and status, and focuses on bags and other items for luxury travel. Wearing Louis Vuitton signifies a certain level of wealth, with the lowest cost women’s handbag priced at over $1,500. The company also situates itself within high art and culture. Various gallery and museums have curated exhibitions in connection with Louis Vuitton, showcasing the company’s appreciation for arts and culture, particularly expensive works by well known artists.
https://us.louisvuitton.com/eng-us/the-foundation/the-fondation-louis-vuitton#the-exhibition
The company has become more experimental with film and video techniques, artistic styles, and embracing different trends, yet the iconic monogram is always present in promotional materials to maintain a consistent identity.
sources: https://www.forbes.com/companies/louis-vuitton/#78ac363e6dbe, https://us.louisvuitton.com/eng-us/women/handbags/mini-bags/_/N-1b7zg5, https://us.louisvuitton.com/eng-us/homepage
Narrative Design Fall 2019 