Six Memos Lightness QCQ (September 5)

Six Memos for the Next Millennium Chapter 1 QCQ

Q “…and not even the mention of the word stone could weigh the line down.”

C Calvino discusses “lightness” as the use of language that makes a phrase or a story feel light, and eases the weight that the reader is figuratively carrying. Lightness in a story can make the words and concepts more accessible and inviting. Narratives don’t have to feel so intense and heavy. He gives an example of an empty bucket. To me this story communicates the idea that when we have an empty bucket, or we are starting from nothing, there is endless opportunity for new places to go and new content to fill that bucket.

Q How can lightness be communicated visually? What styles of motion graphics communicate lightness and what is the impact of lightness in this context?

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